Jacksonville Review – May 2024

BUSINESS OWNERS, Pamela Rust and Shay Smith, have opened a new space that transcends the typical retail experience. Upon entering Honey Lily Boutique, visitors are immediately enveloped in an atmosphere brimming with positivity and aesthetic delight, a direct reflection of its owners’ commitment to fostering a space that resonates with joy and beauty. Pamela, an artist with a keen eye for design, and Shay, a horticulturist with a deep understanding of plant life, have synergized their talents to create an unforgettable shopping destination.

A Green Oasis—Shay takes pride in her role as the boutique’s plant curator, transforming the space into a lush oasis where each plant is carefully selected for its beauty and its potential to enrich the lives of its new owners. Beyond their aesthetic value, these plants are chosen for their proven benefits to mental and physical well-being, embodying Shay’s passion for horticulture and her desire to share the joys of plant care with others.

Permanent Jewelry—Pamela enriches the boutique with her artistic vision, showcasing unique jewelry and gifts inspired by the intricate beauty of the natural world. Customers are invited to customize their selections with a variety of chains and charms for the boutique’s sought-after Permanent Jewelry. This offering is an ideal gift for close friends and family members, allowing them to share in the experience of receiving “Forever Bracelets”—a beautiful symbol of their enduring love and friendship. Pamela and Shay skillfully utilize an innovative micro-welder to affix these elegant jewelry pieces, ensuring each one is a testament to lasting bonds.

The Essence of Gifting—At its core, Honey Lily Boutique embodies the spirit of giving. Whether it’s a vibrant houseplant, floral bouquet, or a bespoke piece of jewelry, each item in the boutique is chosen or created with the intention of fostering connections and enhancing relationships through the act of thoughtful gifting.

Visit Honey Lily Boutique at 190 California Street in Downtown Jacksonville.