JACKSONVILLE, Ore. – Happy Alpaca Toys & Supply is bringing back a beloved holiday tradition this season with the launch of its first-ever printed holiday catalog, giving Rogue Valley families a chance to rediscover the excitement of circling favorite toys and building wish lists the old-fashioned way.

“Every toy in our store is there because we think it’s something special,” said Amy Kranenburg, co-owner of Happy Alpaca Toys & Supply. “Creating our first holiday catalog gives us a chance to share some of those favorites with a much bigger audience and hopefully introduce Happy Alpaca to families who haven’t found us yet.”

The catalog, created in partnership with The Good Toy Group, a cooperative that supports independent toy stores across North America, is designed to bring back the simple pleasure of flipping through the pages, dog-earing the corners, and circling the toys kids hope to see under the tree. It will feature a curated collection of toys available at Happy Alpaca, giving families a chance to start their holiday wish lists before they even step through the store’s doors.

Catalogs are arriving in mailboxes now. The store is fully decorated for the holidays, giving families a chance to play with the featured toys in person and find the perfect presents during theholiday season.

The catalog also includes a couple of exclusive coupons available only to recipients by mail. Catalog items will not be available for online ordering through the catalog this holiday season, but customers can call the store to check availability and place items on hold.

For families visiting Jacksonville in December, a stop at Happy Alpaca can be part of a full holiday outing, with the Holiday Trolley, Father Christmas and local dining all nearby.

Those who would like to receive a complimentary holiday catalog can sign up at happyalpacakids.com or visit Happy Alpaca at 180 W. California Street in Jacksonville.