Trotting Fox Boutique, located at 155 N. 3rd Street in downtown Jacksonville, has new owners—Ramin and Serena Dadkhah. After starting the business several years ago, former owner, Helena Lopez, retired and sold the business. The Dadkhahs have lived in Jacksonville since 2016, and have two children, Mina (7) and Arman (1).

Ramin brings an extensive sales background, and entrepreneurial spirit with him. He has previously owned and operated a home renovation business, and worked in real estate, in addition to years of experience in the sales and marketing space. Serena’s business background is rooted in customer service and retail management. She has always wanted to have a boutique where she could share her keen sense of style and aesthetics with others.

The Dadkhahs love the small town feel and sense of community and are looking forward to working in town and getting more involved in making Jacksonville an even better place to live and visit.

Fans of the shop will still be able to find key product lines from Anatomie, Kuhl, and Olukai, as well as new products including skincare line, Beautycounter, an expanded Kuhl selection for women, and many more in the coming seasons.

Trotting Fox Boutique is open Tuesday-Saturday, 11am-5pm, and Sunday, 11am-4pm.