Several years ago, I had an interesting dinner conversation with a new friend that changed the way I viewed the world. My new friend spent a good deal of time and energy explaining why everyone should “shop local,” and why purchasing goods from local stores, owned by local residents – rather than shopping at big-box-stores made a dramatic difference to MY quality of life. He was equally passionate about “Fair Trade,” and made an equally convincing case for supporting it, as well. My new friend was Michael Richardson – he’s the owner of Picos of Jacksonville – his photo is on the cover!
Prior to that eye-opening conversation, my shopping habits were largely based on convenience and price. Like many of you, I had always lived near a big city and thought little of where goods and services were produced, who sold them, and where the profits went. Shopping “locally” meant finding a retailer as close to home as possible – be it a big-box or mom & pop. Since then, my consciousness about supporting local merchants and business professionals has evolved. After purchasing The Review and working with local store owners and professionals every day, it has multiplied exponentially.
I now know that successful local businesses foster a healthier local economy, including the real estate market. Although Jacksonville has experienced downturns, it has not been as severe as in other areas. Why? Because people want to LIVE here! People are drawn here partly because of our rich cultural and business scene, supported by local business owners and business associations (Chamber, JOBA, AVOVA). They create and/or support cultural events such as the Art Amble, World of Wine, Oktoberfest, the Farmer’s Market, Victorian Christmas, Britt Festivals and more. Local medical and financial firms, civic clubs, restaurants, wineries and shops contribute more resources (human, cash and in-kind) than out-of-area companies to non-profit and for-profit events. Being a “culturally-rich town” tops the list of reasons people want to live here. If you enjoyed an event this summer, thank a local business – they most likely had something to do with it. Bottom line: supporting local business = better quality of life = a healthier local economy.
For an in-depth discussion of this important topic, please turn to page 11 for our cover story, “Why Shopping Locally Really Matters.” In a fascinating article, Jacksonville business consultant and author John Lamy makes the case that the success of our community depends on supporting our local businesses – the impact is staggering – the failure to do so, devastating.
Please join me in supporting “local” in our Small Town with Big Atmosphere!
I agree with you, Whit. Shopping local makes sense for a number of reasons — cutting down your carbon footprint, stimulating the local economy, and further encouraging local business. Oh, yea — because the local business owners are our friends! Keep the good words coming. Thanks.