Over the last three years, you’ve probably noticed the growth in wine-related editorials, features and advertisements in the Review. With the World of Wine Festival here in Jacksonville this month, this issue is no exception!
Wine has deep roots in Jacksonville, dating back to the early 1860’s when pioneer-photographer Peter Britt planted the first vineyard at his hillside home. Ever since, Jacksonville has been a part of the Oregon wine scene. Just over one hundred years later in 1972, wine pioneer Frank Wisnovsky was busy planting 12 acres of grapes in the Applegate Valley. He is credited with establishing the first modern-day vineyard – Valley View Vineyards. Today, the Valley View label bears the same name chosen by Peter Britt 152 years ago!
In 2011, the Jacksonville – Applegate area is now home to dozens of vineyards and tasting rooms. The greater Southern Oregon region is home to more than 150 vineyards and tasting rooms, 60 of which will be participating in the WOW festival. Some of the festival goers will be the dynamic farmers/entrepreneurs/vintners who are forging changes in the local economy while creating a sought-after agro-tourism destination. High value agricultural crops have always been produced in the Rogue Valley – from pears to lumber and now grapes. Right here in Jacksonville, one can’t help notice changes along California and 5th Streets brought on by the wine industry. Southern Oregon wines are growing in popularity and receiving worldwide attention – the essence of what the World of Wine Festival will celebrate this month.
WOW is expecting a big crowd – up to 1,000 wine enthusiasts for three days of seminars, sensory clinics, receptions, dinners, wine tastings and an auction. Be sure to get your tickets now at www.worldofwinefestival.com. The fun starts on August 24 and culminates with the Grand Tasting under the big tent on the Bigham Knoll campus on August 27. Please join in the fun and celebrate the World of Wine in our Small Town with Big Atmosphere!