2017 Meet the Merchants of Jacksonville

The Stories Behind the Storefronts

What makes Jacksonville so special? Is it the history, the natural setting, the small town feel? No matter your answer, one thing is clear: the people here are wonderful—including our downtown merchants who operate quaint, unique and charming shops that add vitality and richness to our community.

In this December 2017/January 2018 issue, the Review is honored to present our 2017 holiday “shop local” section, with interesting vignettes telling the story of Jacksonville’s favorite shopkeepers!

This holiday season, (and all year) when you shop in downtown Jacksonville, your dollars stay in-town and help support Victorian Christmas and other town-wide events during the year. A thriving business community is good for all of us!

The Review wishes to extend a very special “thank you” to Terry and Paula Erdmann (our wonderful “Unfettered Critics”) for researching and preparing this inspiring merchant series.

Happy Holidays!

Tobiano Boutique

120 SOUTH THIRD STREET

Tobiano Boutique, at 120 South Third Street, exudes an artsy vibe. It’s clearly a women’s apparel shop, filled with colorful, flowing garments. With the abstract patterns on many of the fabrics, and […]

Artist & Gardener

130 SOUTH THIRD STREET

Artist Todd Lovett and gardener Mark Sutter opened their gift store when they realized how smoothly their individual careers blended into a cohesive package. “I had done landscape and event planning,” Mark […]

WillowCreek

115 WEST CALIFORNIA STREET

They say to be careful what you wish for.

Five years ago, Jo Parker told her husband, Jacksonville Review publisher Whitman Parker, that she needed a change. After a lengthy career in marketing […]

Jacksonville Company

155 WEST CALIFORNIA STREET

“Where Style Meets Elegance” isn’t just a slogan at Jacksonville Company, it’s a policy that’s evident when customers step in the door. From handbags to jewelry to women’s clothing, […]

Rebel Heart Books

157 WEST CALIFORNIA STREET

Readers will find that the shelves in Rebel Heart Books, the newest retail establishment in Jacksonville (located in the old blacksmith shop building at 157 West California), don’t display category labels. Thus, […]

LA BOHÈME

175 WEST CALIFORNIA STREET

Sandi Whittle, co-owner of La Bohème, gazes about her Jacksonville boutique with a smile. “My daughter, Amy Blanchard, talked me into it,” she admits. “I was happily […]

Joyfull Yoga Wellness Center

135 SOUTH OREGON STREET

JoyFull Yoga Wellness Center may seem a non-traditional destination for seasonal shopping, yet it offers surprising and unique gifts for your loved ones.

“We’re all about providing opportunities […]

The Cotton Broker

110 SOUTH OREGON STREET

Meet the new boss, same as the old boss… one generation removed.

The Cotton Broker has been a fixture on the Jacksonville fashion scene since 1994, when store […]

Ruch Hardware

181 UPPER APPLEGATE ROAD, RUCH

Standing near a wall of drawers filled with nuts, bolts and other fasteners, and in reach of a selection of hand and power tools, paint supplies and general hardware items, Ruch […]