2017 Meet the Merchants of Jacksonville

The Stories Behind the Storefronts

What makes Jacksonville so special? Is it the history, the natural setting, the small town feel? No matter your answer, one thing is clear: the people here are wonderful—including our downtown merchants who operate quaint, unique and charming shops that add vitality and richness to our community.

In this December 2017/January 2018 issue, the Review is honored to present our 2017 holiday “shop local” section, with interesting vignettes telling the story of Jacksonville’s favorite shopkeepers!

This holiday season, (and all year) when you shop in downtown Jacksonville, your dollars stay in-town and help support Victorian Christmas and other town-wide events during the year. A thriving business community is good for all of us!

The Review wishes to extend a very special “thank you” to Terry and Paula Erdmann (our wonderful “Unfettered Critics”) for researching and preparing this inspiring merchant series.

Happy Holidays!

Scheffel’s Toys & More

180 WEST CALIFORNIA STREET

Toy stores are meant to be magical places, filled with unique treasures that spark the imagination. Often, such wonderful neighborhood stores exist only in memories. But everyone who visits Scheffel’s Toys & […]

Carefree Buffalo

150 WEST CALIFORNIA STREET

Handmade. Handcrafted. Hand-Created! At Jacksonville’s Carefree Buffalo, visitors will find a collection of functional artisan masterpieces, from the world’s finest pocket knives to incredible leather and high-density microfiber jackets, […]

The Pot Rack

140 WEST CALIFORNIA STREET

Sunday afternoon. Everything is ready for the party except…

Oh no! The Cherries Jubilee! Two pounds of cherries need to be pitted. You reach for a knife, then remember how badly that went […]

Blue Door Garden Store

130 WEST CALIFORNIA STREET

Shoppers stepping into Blue Door Garden Store feel they’ve found an enchanted place filled with wondrous miniature gardens, with a populous of whimsical gnomes, fairies, elves, and Zen figurines. Conversations in the […]

Farmhouse Treasures

120 WEST CALIFORNIA STREET

Farmhouse Treasures, at 120 West California, specializes in reminders of a more relaxed era. Gift items cover every surface: chalkboards and sloganed tin signs decorate the walls; seasonally themed décor, and anything […]

The Crown Jewel

165 EAST CALIFORNIA STREET

“With a 1908 vintage motorcycle on the wall, I guess you could say we’re not your traditional jewelry store,” says The Crown Jewel co-owner Jason Robison. “But we’re not simply out to […]

Pickety Place Antiques & Collectibles

130 NORTH FOURTH STREET

Aficionados of antiques and collectibles have been finding their way to Pickety Place for over thirty years, even though the white picket fence that inspired its name has been absent most of […]

Country Quilts & Gifts

214 EAST CALIFORNIA STREET

Many people come to Jacksonville to retire…but then, somehow…don’t. Because they love what they do.

Take Marge Wall, owner of Country Quilts. She’s operated the shop, located at 214 East California, for fourteen […]

Pico’s

160 EAST CALIFORNIA STREET

You need a gift for someone, but you’re not certain about that someone’s size or special interests. And if the giftee is male, your task is even harder.

Stumped? Seek inspiration at Pico’s, […]

Quintessence Décor

120 EAST CALIFORNIA STREET

Jacksonville represents the fulfillment of a dream to those lucky enough to have found a cozy nesting space within the city limits—including business owners who long to set up […]